How to Choose a Winning Name for your Small Business

Can a name make or break your chances of business success? With the success of businesses with seemingly strange names like Google, Facebook, and Yahoo! you might think that a name is not all that important. I disagree. Unfortunately I learned a lot about how to pick a good name for a business after I already chose my business name. For that reason, I want to guide all of you toward a business name that will work for you now and into the future. There are 3 keys principles to keep in mind when picking a name for your business:

1. Remember the Internet – Whether your business is an internet based retail business or you operate a chain of gravel pits around your region, you NEED to keep the internet in mind when picking your business name. In particular you want to think about Search Engine Optimization when you choose a name. If your name contains keywords related to your business, you will have an easier time ranking higher on search engines like Google. If you are a gravel pit owner, then your company name should contain gravel so that when you create your company website it will rank high for the keyword gravel. This principle would be the same if you sell books, cookies, or cell phones. Why make it harder on yourself? Just build your name for the internet age.

2. “Google It” – Have you ever used company names as verbs? For instance, Xerox is a company name, but many people will call copying a document “xeroxing a document”. Similarly you may say to a friend, “just Google it”. If you can create a business name that has the potential to become a verb you are will be happy you did so later.

3. Short and Sweet – Have you noticed how so many successful companies these days have one word names? I don’t think it is a coincidence. I wisk I would have realized this fact before I named my business, but you may still have a chance to keep from making the same mistake. Facebook, Google, Yahoo, Microsoft. These are all one word companies. Specifically if you are creating a highly technical product or service, keep your name simple. Try to keep your small business name to one or two short words.

Using Business Technology for Customer and Merchant Convenience

As the owner of a business you know that providing your customers with what they want is crucial to good relations. Incorporating business technology like credit card machines improved both customer and merchant convenience. Technology lets you provide better transactions for your customer and shortens the amount of time before you see the money in your account–truly a win-win situation.

Finding a good business technology solutions company is critical to getting a reasonable deal when considering credit card machines or check scanners. Since you will need to establish a merchant account to accept credit cards, you might want to consider purchasing your equipment from the same place you set up your account. The seller will be most eager to ensure your long-term relationship, so they are going to give you the best prices.

For the customer, the convenience of paying by check, credit card or cash can’t be underestimated. We all know how difficult it is to balance a budget with a growing family to support. Some months one form of payment may be preferred over another, and your ability to provide options will gain you clients.

Reliability in a business service provider benefits both sides of the transaction. Quick processing will keep lines short, making customers happy. Rapid turn around of a transaction ensures a steady cash flow to your coffers. Having the assurance of a check that has been verified and having those funds transferred promptly to your account removes the concern of bounced checks, which allows you to continue to take checks, even when other businesses have stopped.

Take some time to look around the Internet and see what new options are available, even for small businesses. You might be surprised at how many choices exist. Find yourself a reputable company to work with and enjoy the convenience of security and speed.

Cutting Edge Business Technology

Business Technology refers to elements that facilitate easy business operations, cut manual labor and enable automated functioning. Today information technology is another name for business technology that is because information technology contributes to the needs of every business type and ameliorates performance.

In order to stand in the stiff competition, it is a must that an organization stays up-to-date with the advancements in business technology. Except for manufacturing industry where business technology may be a combination of machinery and information technology, for all other kind of businesses information technology is an ultimate solution to boost performance while mitigating efforts.

Latest information technology developments are in the direction of enabling less human intervention, hence people with lesser knowledge of information technology are profited with its advantages, without going through all the hassle of learning the intricacies behind it. Also, user friendly information technology enables users to actually become friends with technology. In essence a user friendly technology is something that is designed keeping in mind that the users of that technology have little or no grasp of it, at every step users will find written, verbal or pictorial instructions more than enough to assist them in obtaining the most out of it.

The most powerful ingredient of information technology is software. Software may be defined as a piece of computer program with a purpose to solve an existing problem or to optimize an existing solution. Software can be integrated with other software and/or with some machinery. For an instance, software can be employed to open and close the doors of an enterprise at set times, sensors may be used to accomplish this. Repetitive tasks can be iterated with the use of softwares. What makes software more desirable is our ability to create software for all our needs. It is possible to use computer languages to create software for any small requirement to big organizational needs.

Today most organizations run electronic payroll, use computer databases to store official data and information, promote their business with the help of far reaching websites, send business information via electronic mails. Obviously these organizations have already realized the underlying profits. On the other hand some businesses even being aware of the advantages of information technology are unable to benefit from it; the reason is that most softwares are packaged as enterprise solution offering wide range of services. Some software providers cater to businesses with distinct requirements, saving them from huge investment on bigger software packages.

With the help of cutting edge business technology, organizations can perform better and increase productivity thus profitability, that is the core of any enterprise. Hence information technology stand as a blessing for businesses increasing performance and helping them stay ahead in competition.